client
SPS DGTL
services
Web Design
Branding
Art Direction
project details
I spearheaded the rebrand of SPS DGTL, taking a fun and youthful brand that worked with local businesses and translating it into a corporate brand that can engage with enterprise level companies. While the logo remained the same, I refreshed the color palette to a more corporate version. I also overhauled the entire website, restructuring it to be industry standard and detail all of the company's services. This new site includes the usual front-facing pages, as well as pages for all 13 services, content offers on each service page to generate leads, landing pages, a blog, and a new portfolio with detailed case studies on past creative projects. In addition to strategizing and designing the website, I coordinated with and managed several developers to bring the site to life.
Types of Pages
In addition to making the services easier to navigate, I had to make 13 individual services pages with different types of content look cohesive. In order to do so, I created 3 templates for these pages: descriptive, not descriptive, and portfolio. This way, the services that needed more explanation could have a more detailed page and those that were related to portfolio pages could tie those in as well, all while remaining cohesive.
From business cards to letterhead and everything in between, all company marketing materials were revised to match the refreshed brand. In addition, I created a new brochure system to better explain the company's diverse skillset; with one generic folder detailing the company and separate brochures detailing each service and a corresponding case study, the sales team is now able to tailor each package of materials specific to the needs of every prospective client.
