client
Social Report
services
Web Design
Illustration
Art Direction
project details
As Art Director, I researched and developed two website concepts to pitch to the client, Social Report, a social media management platform. The two main goals of the website redesign were first to modernize the look and feel of the website to make it more enticing for potential customers and second to make the client's expansive list of features easier to digest for the viewers. After designing two new homepage concepts to address these goals, I pitched them both and the client chose the one depicted here.
Iconography
As part of the redesign, I created new illustrations to depict Social Report's features. Using these illustrations helped condense their list of features that was previously taking up the majority of the homepage. It also helped depict the interface of the software, so prospective customers could get a simplified feel for the user interface that they would be working with.
