client
DGTL Local
services
Web Design
Illustration
Art Direction
project details
After designing the branding for DGTL Local, a new segment of SPS DGTL concentrated on serving small businesses, I was tasked with creating a website that appealed to our new target market. The goals of the website were explaining how DGTL Local worked, the different pricing strategies, and creating a social ROI calculator to help convince prospective customers that it was worth the investment.
Iconography
When designing the branding, I created illustrations to add personality and relate to the small business target market. The illustrations were used to depict each service offering, as well as to portray our month to month process on the "How it Works" page. These illustrations for the brand were used throughout the website as well as on additional marketing collateral.
